Head, CRM (AI)

Location: Singapore

Company

hirify.global is a local delivery platform within Delivery Hero Group, operating across around 65 countries in food delivery and quick commerce.

What you will do

• Own the lifecycle vision, strategy, and end-to-end CRM execution across three brands and 16 markets.
• Lead customer engagement programs from onboarding and activation through retention, reactivation, Pro subscription adoption, and quick commerce adoption.
• Build automation-first CRM systems and scalable always-on programs with clear governance, KPIs, and continuous optimization.
• Lead advanced targeting, exclusion logic, QA, troubleshooting, and dynamic content frameworks in Braze.
• Design and deploy AI solutions and intelligent agentic workflows to optimize CRM processes and technical operations.
• Coordinate delivery with Growth, Commercial, Product, Data, Engineering, analytics, and local market stakeholders while leading CRM and MarTech specialists.

Requirements

• Bachelor’s degree with strong academic performance.
• More than 10 years of relevant experience in CRM, ecommerce, or growth marketing.
• Excellent knowledge of Braze and deep expertise in MarTech infrastructure.
• Experience building and implementing AI agentic workflows for strategic business and technical challenges.
• Strong analytical, prioritization, communication, and cross-functional leadership skills.
• Ability to translate complex technical frameworks and data into measurable commercial outcomes, including CAC and LTV improvements.

Culture & Benefits

• Fast-moving and highly competitive food delivery and quick commerce marketplace.
• High-ownership environment with ambiguity and complex cross-functional initiatives.
• Focus on operational excellence, zero-error execution, safeguards, and long-term CRM resilience.
• Collaboration with senior stakeholders across global and local markets.