Lead, CRM MarTech (Braze)

Location: Singapore

Company

hirify.global is part of Delivery Hero Group, a local delivery platform operating in around 65 countries and headquartered in Berlin, Germany.

What you will do

• Build and maintain CRM campaigns and lifecycle flows in Braze using Liquid logic, dynamic content, APIs, and Connected Content.
• Own the technical use of Braze, including feature implementation, testing, release evaluation, and platform improvements.
• Collaborate with Product and Data teams on CRM data flows, integrations, event tracking, and scalable architecture.
• Debug Liquid errors, API failures, data inconsistencies, campaigns, and lifecycle flows while maintaining execution reliability.
• Improve experimentation, automation, QA workflows, and scalable operating processes, including controlled use of AI tools.
• Lead, mentor, and develop CRM MarTech specialists while establishing technical standards and operational excellence.

Requirements

• 5–8+ years of experience in CRM, MarTech, or a similar technical marketing role, ideally in B2C or fast-paced digital businesses.
• Hands-on Braze experience is highly preferred.
• Strong Liquid or similar templating-language skills for complex personalisation logic.
• Working knowledge of HTML, CSS, REST/JSON APIs, payloads, and external data; SQL knowledge is a plus.
• Ability to work with Product and Data teams on requirements for data feeds, events, and integrations.
• Experience managing, mentoring, and developing direct reports in a technical marketing or MarTech environment.

Nice to have

• Knowledge of SQL.
• Interest in applying AI tools to QA, content generation, workflow automation, and operational efficiency.

Culture & Benefits

• Cross-functional collaboration with Product, Data, and Marketing teams.
• Work across CRM setups serving multiple markets.
• Focus on operational excellence, reliable execution, scalable systems, and measurable business outcomes.
• Opportunity to explore new Braze capabilities and practical automation approaches.