Associate Director, Brand PR

Location: Chicago/Aon Center, United States

Salary: $164,200–$205,200 per year, plus performance-based bonus

Company

hirify.global develops and markets food and beverage brands in North America and globally.

What you will do

• Advance the North American brand PR and communications strategy in alignment with business priorities and brand growth objectives.
• Lead earned media campaigns with marketing, creative, legal, and agency partners to drive awareness, cultural relevance, brand affinity, and business outcomes.
• Identify culturally relevant narratives and connect brand purpose to consumer moments.
• Advise brand, marketing, and executive leadership on communications strategy, cultural risk, opportunity areas, and reputational impact.
• Build relationships with agenda-setting media and manage external PR agencies, including strategy, expectations, and performance metrics.
• Embed brand PR early in planning cycles and integrate communications across marketing and creative functions.

Requirements

• Strong strategic communications, storytelling, and editorial judgment.
• Ability to assess complex situations, make decisions with incomplete information, and distinguish reputational risks from opportunities.
• Confident executive presence and the ability to influence and constructively challenge senior leaders.
• Deep interest in culture, media, and changing patterns of attention.
• Strong understanding of how earned media influences the information large language models learn from and surface in responses.
• Ability to work at the Chicago/Aon Center location.

Culture & Benefits

• Flexible total rewards programs designed to support employees and eligible dependents.
• Healthcare coverage including medical, prescription drug, dental, vision, and screenings or assessments.
• Paid time off, company holidays, leave of absence, flexible work arrangements, recognition, and training.
• Employee assistance, wellbeing, and family support programs.
• 401(k), life insurance, accidental death and dismemberment coverage, and disability benefits.
• Wellbeing events, resources, and learning opportunities covering physical, social, emotional, and financial wellbeing.