DCIO Advisor, Senior Marketing Manager (Financial Services)

Location: Baltimore, Maryland, United States. Hybrid schedule with up to one day per week from home.

Base salary: $110,000–$188,000 annually for Maryland, Colorado, Washington, and remote workers. Employees may also be eligible for a discretionary bonus.

Company

hirify.global is a global asset management organization providing equity, fixed income, multi-asset, retirement, and investment solutions to individuals, advisors, institutions, and retirement plan sponsors.

What you will do

• Develop integrated marketing strategies and annual plans for DCIO advisors, Target Date solutions, and strategic retirement initiatives.
• Lead go-to-market planning and execution for retirement product launches, advisor campaigns, and strategic initiatives.
• Design advisor engagement and lifecycle marketing programs across email, digital, content, events, sales enablement, and advisor journeys.
• Own campaign strategy, including audience segmentation, messaging, targeting, channel selection, orchestration, and measurement.
• Use campaign performance data, engagement metrics, audience insights, and marketing analytics to optimize effectiveness.
• Lead cross-functional project teams across Sales, Product, Digital, Creative, Compliance, and Analytics while managing timelines and regulatory requirements.

Requirements

• Bachelor’s degree or equivalent combination of education and experience.
• 8+ years of experience in B2B marketing, financial services, asset management, retirement, insurance marketing, or integrated campaign strategy and execution.
• Experience developing integrated multi-channel marketing campaigns and go-to-market strategies.
• Experience marketing to intermediary or institutional audiences such as financial advisors, retirement advisors, recordkeepers, home office partners, or institutional investment clients.
• Strong strategic thinking, customer focus, cross-functional leadership, data-driven decision-making, and project leadership skills.
• FINRA licenses are not required and will not be supported for this role.

Nice to have

• Experience with the Adobe Suite and Adobe Workfront.

Culture & Benefits

• Collaborative and inclusive work environment focused on impact and diverse perspectives.
• Annual bonus eligibility and a generous retirement plan.
• Health and wellness benefits, including online therapy.
• Paid time off for vacation, illness, medical appointments, and volunteering.
• Family care resources, including fertility and adoption benefits.