Customer Intelligence Manager (Data Analytics)

Location: Little Rock, Arkansas, United States

Company

hirify.global is a banking organization focused on customer relationships, business performance, and regulated financial services.

What you will do

• Develop and maintain enterprise customer intelligence dashboards, reporting, and performance measurement frameworks.
• Analyze customer, product, channel, market, and competitive data to identify trends, risks, opportunities, and actionable insights.
• Design customer segmentation, profiling, targeting, and lifecycle strategies supporting growth, retention, and relationship expansion.
• Develop and govern sales and marketing lead generation programs using internal and third-party data.
• Measure campaign, sales, and customer performance through attribution, ROI analysis, KPI monitoring, and trend reporting.
• Partner with business leaders, sales, marketing, and product stakeholders to define analytical requirements and solve complex business problems.

Requirements

• Bachelor’s degree in marketing, business, statistics, or a related field; a master’s degree is strongly preferred.
• 5+ years of experience in business intelligence, marketing analytics, customer analytics, customer intelligence, data analytics, or a related field.
• Experience developing dashboards, analytical reports, executive presentations, and performance measurement frameworks.
• Experience using customer, transactional, and third-party data to create business recommendations.
• Strong analytical, critical-thinking, data storytelling, presentation, stakeholder partnership, and project prioritization skills.
• Working knowledge of SQL, Python, Power BI, Tableau, and other business intelligence or data visualization platforms.

Nice to have

• Experience with lead generation, customer segmentation, sales enablement, marketing analytics, or growth initiatives.
• Financial services, banking, or other highly regulated industry experience.
• Microsoft Power BI, Certified Analytics Professional, Google Analytics, data science, business intelligence, or marketing analytics certification.

Culture & Benefits

• Work supports customer focus, business performance, and fact-based decision-making.
• Responsibilities include maintaining data quality, consistency, and governance standards.
• Compliance with applicable laws, regulations, policies, and procedures is required.
• The role manages enterprise analytics initiatives without direct people management responsibilities.