Global Product Evangelist (Gaming Keyboards)

Location: Singapore

Company

Razer develops gamer-focused products and operates across a global team spanning five continents.

What you will do

• Own end-to-end go-to-market planning and execution for assigned gaming keyboard products.
• Develop launch strategies, briefs, messaging frameworks, positioning statements, campaign narratives, and success metrics.
• Build marketing campaigns across digital, retail, social, PR, and influencer channels.
• Review copy, creative concepts, visual assets, videos, and other customer-facing materials for quality and consistency.
• Manage launch timelines, milestones, dependencies, approvals, localization, and deliverables across cross-functional teams.
• Monitor competitor launches, industry trends, emerging technologies, and marketing practices to strengthen product positioning.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related discipline.
• 3–5 years of experience in product marketing, brand marketing, campaign marketing, consumer marketing, or a related field.
• Experience supporting product launches or integrated marketing campaigns.
• Strong understanding of marketing fundamentals, customer segmentation, campaign strategy, and content development.
• Excellent project management, organization, written communication, copywriting, and attention-to-detail skills.
• Ability to manage multiple projects and collaborate effectively across cross-functional teams.

Nice to have

• Experience in gaming, consumer technology, consumer electronics, or lifestyle brands.
• Understanding of content strategy, social media marketing, influencer marketing, and digital campaigns.
• Familiarity with gaming and enthusiast technology communities.
• Passion for gaming, keyboards, and emerging technologies.

Culture & Benefits

• Opportunity to contribute to products and launches with global reach.
• Collaboration with Product Management, Engineering, Creative, PR, Marketing, Sales, Retail, Influencer, Community, and Regional teams.
• Inclusive and respectful workplace committed to equal opportunity and reasonable accommodations.
• Full-time employment within a gamer-centric work environment.