8 часов назад
Channel Manager, SEO and AI Search
94 536 - 161 600$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Channel Manager, SEO and AI Search (SEO/AI Search): Owning the strategy, execution, measurement, and continuous optimization of an SEO and AI search marketing channel with an accent on audience targeting, campaign architecture, governance, and conversion performance. Focus on building testing agendas, translating channel data into growth decisions, and connecting demand capture to applications, funded accounts, retention, and customer value.
Location: Remote within the United States
Salary: $94,536–$161,600 per year, plus potential variable incentives, bonuses, commissions, or other awards.
Company
is a financial services organization operating in a regulated industry.
What you will do
- Own the SEO and AI search channel strategy, including audience targeting, campaign architecture, budget allocation, roadmaps, and performance priorities.
- Build and optimize audience segments and campaigns while improving post-engagement conversion and reducing customer journey friction.
- Measure channel performance through applications, funded accounts, product usage, retention, and incremental growth.
- Lead reporting, tracking, tagging, conversion measurement, and a continuous testing agenda across creative, audience, offers, messaging, and formats.
- Collaborate with Growth Marketing Enablement, Creative, Content, Analytics, Legal, and Compliance teams.
- Maintain channel governance, quality assurance, regulatory compliance, and a learning log for test outcomes.
Requirements
- Undergraduate degree in Marketing, Business, Analytics, or a related field.
- 6+ years of performance or digital marketing experience, including at least 3 years managing a defined marketing channel.
- Demonstrated ownership of measurable channel performance improvements and results.
- Strong analytical, communication, campaign governance, audience strategy, and conversion measurement skills.
- Experience collaborating with Creative, Analytics, and Technology teams.
- Must be able to work remotely from the United States.
Nice to have
- Financial services or highly regulated industry experience.
- Experience with acquisition, onboarding, engagement, retention, or cross-sell programs.
- Experience developing structured testing programs across creative, audience, offer, messaging, and format variables.
Culture & Benefits
- Medical, dental, vision, life, and disability insurance.
- Comprehensive leave program.
- Equal opportunity employment commitment.
- Regulatory and compliance training and standards apply to the role.
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