Senior Brand Analyst (Italian)

Location: Camden, New Jersey, USA; hybrid schedule with three days per week at headquarters

Salary: $72,900–$100,200 gross annual base salary

Company

Campbell’s is a food and beverage company with a portfolio of established brands including Campbell’s, Rao’s Homemade, Prego, Goldfish, V8, and Pepperidge Farm.

What you will do

• Lead reporting and analysis of omni-channel and ecommerce marketing investments against business objectives.
• Evaluate campaign effectiveness, return on investment, and business impact to recommend marketing spend optimization.
• Build and maintain performance dashboards and scorecards for senior leadership.
• Partner with Consumer Experience to use AI capabilities for recipe discovery, consumer engagement, and adoption across the Rao’s and Prego portfolios.
• Translate consumer, shopper, retailer, category, competitive, and digital performance data into brand and channel recommendations.
• Own the Italian category marketing budget, including execution, changes, accuracy, and in-year optimization.

Requirements

• Bachelor’s degree in Marketing, Business, Analytics, Finance, or a related field.
• 2+ years of experience in brand management, omni-channel marketing, performance marketing analytics, or a related CPG function.
• Strong analytical skills and the ability to turn complex data into clear business recommendations.
• Advanced Excel and PowerPoint skills, including experience creating business presentations.
• Excellent communication and cross-functional collaboration skills, with the ability to influence without direct authority.
• Ability to work from the Camden, New Jersey headquarters three days per week in a hybrid arrangement.

Nice to have

• Experience in the food or beverage industry.
• Experience with Circana, NielsenIQ, Numerator, Profitero, Stackline, or similar retail and ecommerce analytics platforms.
• Experience with retail media measurement, digital marketing performance analytics, or marketing investment budgets.
• Experience working with Amazon, Walmart, Instacart, or omnichannel retailer performance data.
• Familiarity with consumer journey, content, and recipe engagement metrics.

Culture & Benefits

• Medical, dental, disability, AD&D, and life insurance benefits begin on the first day of employment.
• Matching 401(k) plan with immediate vesting.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site daycare, company store, employee resource groups, and community giving support for eligible employees.