Integrated Marketing Manager II - Power Utilities (Electrical Infrastructure)

Location: Hybrid; four days per week on-site in Solon, Ohio, United States. Travel approximately 10–15%.

Company

Global provider of electrical connection and protection solutions, designing, manufacturing, marketing, installing, and servicing products for sensitive equipment, buildings, and critical processes.

What you will do

• Develop and lead integrated marketing plans supporting growth across power utilities, renewable energy, industrial, and other assigned vertical markets.
• Translate product and business priorities into integrated programs, messaging, campaigns, content, and customer experiences for priority audiences.
• Lead demand generation across digital marketing, content, webinars, social media, events, email marketing, and sales enablement to generate engagement, qualified leads, and pipeline growth.
• Own vertical content strategies covering thought leadership, industry education, customer success stories, solution guides, landing pages, and sales enablement tools.
• Lead marketing strategy for trade shows, conferences, webinars, and industry programs, including audience strategy, messaging, content, and featured solutions.
• Collaborate with digital marketing, content, product management, and sales teams to improve web experiences, search visibility, customer journeys, campaign performance, and marketing impact.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• Ideally 10+ years of B2B marketing experience with increasing responsibility in integrated marketing, demand generation, industry or vertical marketing, partnership marketing, or related work.
• Experience developing annual marketing plans and translating business objectives into integrated marketing programs and campaigns.
• Understanding of customer journeys, demand generation, lead nurturing, customer acquisition, segmentation, and marketing performance measurement.
• Experience using CRM and marketing automation tools such as Salesforce, Marketo, or similar platforms.
• Experience coordinating marketing initiatives across a complex, global organization and partnering with product management, sales, and marketing teams across regions.

Nice to have

• Experience in industrial manufacturing, technical B2B, electrical infrastructure, utilities, or another complex technical market.

Culture & Benefits

• Hybrid work schedule with four days per week on-site.
• Medical, dental, and vision plans, flexible spending accounts, disability benefits, critical illness, accident, and life insurance.
• 401(k) retirement plan and employee stock purchase plan with company matching.
• Potential tuition reimbursement, caregiver and parental leave, backup care, paid time off including volunteer time, well-being programs, and legal and identity theft protection.
• Culture centered on innovation, integrity, customer focus, respect, teamwork, optimism, and accountability.