13 часов назад
Brand Marketing Director (Education)
100 171 - 181 034$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Brand Marketing Director (Education): Defining and elevating the brand platform, creative vision, and campaign direction for a healthcare education brand with an accent on visual identity, brand voice, agency leadership, and enrollment outcomes. Focus on developing differentiated campaign concepts, guiding creative quality with audience and performance insights, and leading marketing and creative talent in a highly regulated environment.
Location: Minneapolis, MN, USA; hybrid schedule with four in-office days per week, Monday–Thursday
Salary: $100,171.61–$181,034.70 per year
Company
is a healthcare education organization serving more than 97,000 students through five accredited institutions, including Chamberlain University.
What you will do
- Own and evolve the brand platform, including positioning, visual identity, voice, and emotional territory.
- Translate institutional and enrollment goals into creative direction, campaign concepts, and platform-specific storytelling.
- Set creative standards and review brand-facing work across internal teams and external agency partners.
- Lead agency relationships, creative briefs, feedback, and partner-produced deliverables.
- Use audience data and performance insights to refine creative direction while balancing speed, scale, and quality.
- Lead, mentor, and develop marketing and creative talent while collaborating with admissions, enrollment marketing, operations, finance, and other stakeholders.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- 10+ years of progressive marketing or brand leadership experience, including senior-level creative or brand responsibility.
- Experience building and maintaining a distinctive brand across multiple channels and formats.
- Experience directing external agency partners and managing creative standards at scale.
- Experience in complex, matrixed, or highly regulated environments.
- Strong written and verbal communication, brand judgment, strategic thinking, performance-data analysis, leadership, collaboration, and project leadership skills.
Nice to have
- Master’s degree.
- Background in education, healthcare, or mission-driven organizations.
Culture & Benefits
- Hybrid work environment designed to support creativity, collaboration, and relationship-building.
- Health, dental, vision, life, and disability insurance.
- 401(k) retirement program with a 6% employer match.
- Flexible Time Off policy and 12 paid holidays.
- Eligibility for an annual incentive program based on individual and organizational performance.
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