Manager, Search Marketing

Location: Boston, United States

Salary: USD $75,050–$115,024 annually

Company

hirify.global is a global networked experience agency delivering data, technology, creative, media, and strategy solutions for leading brands.

What you will do

• Manage strategic components of integrated SEM campaigns and serve as the primary day-to-day client contact.
• Lead program strategies, audience recommendations, geographic targeting, scheduling, analyses, and media planning.
• Oversee analysts’ bid strategy optimization, campaign testing, development, and performance forecasting.
• Establish paid search best practices, quality assurance standards, and precise campaign execution.
• Oversee budgeting and allocation with clients and internal stakeholders while aligning deliverables with business objectives.
• Mentor and develop analysts, delegate responsibilities, and collaborate with internal capabilities, vendors, and multiple client stakeholders.

Requirements

• Four-year degree and 5–7 years of digital media experience, including 4+ years of SEM experience.
• Strong understanding of digital media, media planning and buying, research tools, quantitative analysis, and data interpretation.
• Experience with Microsoft Word, PowerPoint, and Excel.
• Excellent client presence, communication, presentation, leadership, and stakeholder management skills.
• Ability to translate client objectives into search and media strategies and willingness to travel as needed.

Nice to have

• Experience managing direct reports.
• DoubleClick Search expertise and multi-channel media knowledge.
• Experience with tag management solutions, DMP, MTA, and site analytics tools.
• Familiarity with prompt-based interaction and generative AI tools such as ChatGPT, Google Gemini, DALL·E, or Midjourney.

Culture & Benefits

• Inclusive culture focused on belonging, equity, and collaboration.
• Medical, dental, vision, disability, and 401(k) benefits for regular roles.
• Paid time off, parental and family care leave, and family-forming assistance.
• Tuition reimbursement and flexible time off.