Director, Advanced Analytics (Marketing Analytics)

Location: New York, New York; hybrid work

Salary: $175,000–$195,000 per year

Company

Horizon Next is a data-driven marketing organization within hirify.global that provides brand strategy, media planning and investment, and analytics services across channels.

What you will do

• Manage and mentor a growing analytics team, including 2–3 junior analytics members.
• Create and scale repeatable statistical methodologies and frameworks across multiple clients.
• Develop, train, and productionalize models for media optimization and client business performance.
• Build marketing mix models, diminishing returns analyses, campaign tests, and multi-touch attribution solutions.
• Partner with clients, account teams, Business Intelligence, Data Engineering, vendors, and internal stakeholders to address marketing and business challenges.
• Lead analytical initiatives that generate actionable insights on marketing effectiveness, ROI, customer journeys, CRM, digital analytics, forecasting, and financial performance.

Requirements

• Master’s or advanced degree in statistics, economics, predictive analytics, mathematics, or another quantitative discipline.
• At least 4–6 years of advanced analytics experience, preferably in media or an adjacent field, including agency or consulting experience.
• At least 2–3 years of team management experience and a track record of managing business relationships.
• Proficiency in Python, R, and SQL, with expertise in data wrangling, regression, statistical analysis, and machine learning.
• Experience developing proprietary statistical models, designing A/B tests, executing marketing mix models, and applying multi-touch attribution algorithms.
• Experience with DTC and data-heavy clients, advertising platforms, and ad tech, including DCM, TTD, DV360, and SEM.

Nice to have

• Deep expertise in advertising platforms and the ad tech industry.
• Experience improving analytical processes in a fast-paced, multi-project environment.
• Creative, proactive, and entrepreneurial approach to problem-solving.

Culture & Benefits

• Inclusive workplace focused on diverse perspectives, employee empowerment, and professional growth.
• Health, life, and disability insurance coverage.
• Retirement savings plans, company-paid holidays, and unlimited paid time off.
• Mental health and wellness resources, pet insurance, childcare resources, fertility assistance, identity theft insurance, and fitness reimbursement.
• Discretionary bonus and a competitive total rewards package.