Director, Digital Retail Partnership and Marketing (Music)

Location: Hong Kong; other locations: Beijing and Taiwan

Company

hirify.global is a full-service music distribution company operating in 48 markets and supporting independent artists and labels with global distribution, marketing, and digital solutions.

What you will do

• Lead the Digital Sales and Marketing team in developing and executing multi-channel campaigns for labels, artist releases, and catalog tracks across Greater China.
• Collaborate with record labels to align marketing initiatives with release timelines and revenue goals.
• Direct audience segmentation, playlist pitching, and influencer and creator outreach.
• Develop and scale the YouTube business through channel management, metadata optimization, custom thumbnails, video SEO, rights management, and monetization.
• Use YouTube Analytics and campaign KPIs to identify trends, grow audiences, evaluate performance, and optimize strategies.
• Build relationships with key partners at Spotify, Apple Music, YouTube Music, QQ Music, NetEase, and other digital service providers.

Requirements

• 8+ years of progressive marketing experience in the music industry, including at a music distributor, record label, or music technology company.
• Proven YouTube expertise in the music space, including management of high-volume channels, Content ID strategy, and YouTube monetization.
• Extensive digital experience across music retail, analytics, social media, and digital music distribution.
• Ability to adapt to a constantly changing digital landscape.
• Proven experience managing a team of skilled and driven individuals.
• Highly advanced organizational skills, with the ability to multitask and prioritize tight deadlines.
• Excellent oral and written communication skills in both English and Chinese.

Culture & Benefits

• Vibrant global community and a modern office environment.
• Investment in professional growth and development.
• Opportunities to contribute to social impact, diversity, equity, and inclusion initiatives.
• Environment focused on productivity, creativity, progress, and positive change.