Senior Social Media Buyer (Performance Marketing)

Location: Mexico City, Mexico

Company

hirify.global operates a large-scale food delivery and logistics platform serving consumers across the U.S. and Canada.

What you will do

• Build, QA, pace, optimize, and iterate paid social campaigns across Meta, TikTok, and Snapchat.
• Manage multi-million-dollar monthly digital marketing budgets and optimize campaign performance.
• Monitor budget pacing, CPA, CPC, CVR, LTV proxies, and other channel performance metrics.
• Design and manage experiments, including A/B creative, incrementality, and bidding algorithm tests.
• Partner with U.S.-based channel managers, Creative, Analytics, Martech, and platform representatives.
• Diagnose account and campaign issues, communicate insights, and support new platform product rollouts.

Requirements

• English proficiency for collaboration with U.S.-based teams and platform partners.
• At least 4 years of experience in performance marketing.
• Hands-on experience with media buying, paid social optimization, and strategic planning in an agency or in-house environment.
• Advanced Excel or Google Sheets skills and familiarity with CPA, CPC, CVR, and LTV metrics.
• Strong quantitative, analytical, and problem-solving skills with the ability to make data-driven decisions and run experiments.
• Ability to work from the Mexico City location as part of the first hirify.global team in the office.

Nice to have

• Experience with web and app tracking or attribution.
• Knowledge of SQL.
• Experience with multi-sided marketplace businesses.

Culture & Benefits

• High-ownership, fast-paced, and data-driven performance marketing environment.
• Opportunity to operate a large-scale acquisition program driving millions of consumer orders.
• Exposure to new advertising products, platform betas, and bidding approaches.
• Close collaboration across marketing, analytics, creative, martech, and channel teams.