1 месяц назад
Thailand Marketing Manager (E-commerce)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Thailand Marketing Manager (E-commerce): Building and scaling Cricut’s brand, community, and sales in Thailand across digital, social, influencer, retail, and e-commerce channels with an accent on local content, creator partnerships, and market-specific execution. Focus on launching always-on campaigns, optimizing paid media and marketing budgets, building retail activations, and using performance data to improve ROI.
Location: Bangkok, Thailand
Company
develops innovative crafting tools and technology and is expanding its brand presence across Asia.
What you will do
- Own and execute ’s Thailand marketing strategy to increase brand awareness, engagement, and sales.
- Lead digital marketing across social media, content, influencer partnerships, and community building.
- Build relationships with Thai influencers, content creators, and DIY and lifestyle community leaders.
- Manage always-on social media activity across Facebook, Instagram, TikTok, YouTube, and other platforms.
- Develop paid media direction, retail and e-commerce co-marketing programs, events, workshops, and in-store activations.
- Create locally relevant content, analyze performance, manage budgets, and provide insights on Thai consumers, platforms, and competitors.
Requirements
- 6+ years of marketing experience in consumer, lifestyle, FMCG, or e-commerce brands.
- Proven experience building brand awareness and engagement in Thailand.
- Hands-on experience in social media marketing, content strategy, community management, and end-to-end influencer partnerships.
- Understanding of paid media across Meta, TikTok, and Google, including strategy and performance evaluation.
- Familiarity with Shopee, Lazada, and TikTok Shop; strong analytical and data-driven mindset.
- Fluent Thai and English, written and spoken, required.
Culture & Benefits
- Hands-on role in a lean, fast-moving, startup-like environment.
- Work closely with regional and global teams, agencies, and local partners.
- Opportunity to build ’s brand and community in Thailand from the ground up.
- Potential for the role to expand in scope and impact as grows in Thailand.
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