Director – Franchise Marketing, QSR – APAC (Asia Pacific)

Location: Bangkok, Thailand. Full-time, regular position. Local and international travel is required, approximately 25%.

Company

hirify.global is an international quick-service restaurant brand operated by International hirify.global, Inc., which develops, licenses, and services more than 7,800 restaurants in over 20 countries.

What you will do

• Develop and execute strategic marketing plans and annual calendars for assigned APAC countries.
• Advise and influence franchisees on local store marketing, digital and social media programs, brand strategy, and market execution.
• Lead consumer and product research, market analysis, target-market identification, and competitive monitoring.
• Drive new product development, innovation pipelines, product launches, and local marketing launch kits.
• Direct advertising agencies and oversee media planning, creative direction, performance, and budget compliance.
• Present business, financial, sales, and media-performance analysis to franchisees, agencies, and cross-functional leaders.

Requirements

• Bachelor’s degree in Marketing or a related field, MBA preferred, or equivalent experience.
• 8+ years of marketing experience in consumer-focused organizations, including research, product development, advertising, and promotional campaigns.
• Experience working for a franchisor, preferably a QSR brand, with experience managing marketing staff.
• Demonstrated success leading products from inception through launch and building innovation pipelines.
• Strong relationship-building, communication, prioritization, collaboration, and project leadership skills.
• Fluent written and verbal English is required; Thai proficiency is preferred. A valid passport with no restrictions on global travel is required.

Nice to have

• Thai language proficiency.
• MBA or equivalent advanced business education.
• Experience with trade-zone local store marketing execution and franchisee advisory councils.

Culture & Benefits

• Opportunity to work with an international franchise network across APAC.
• Cross-functional collaboration with R&D, Operations, Training, Supply Chain, franchisees, agencies, and vendors.
• Work includes local and international travel for internal and external meetings.
• Inclusive workplace focused on belonging, qualifications, and merit.