Marketing Manager (Music)

Location: Bangkok, Thailand; office-based role

Company

A global music company supporting artists, releases, audience growth, and positive social impact.

What you will do

• Own the full marketing lifecycle for assigned artist releases, including positioning, audience definition, channel strategy, launch planning, and post-campaign analysis.
• Lead campaign planning, standards, approvals, asset readiness, measurement, and progress tracking.
• Develop artist-focused campaigns, audience growth plans, creative concepts, messaging, and local marketing tools.
• Manage artist imagery, press images, release artwork, advertising assets, videos, artist DNA, marketing plans, and updates.
• Monitor platform performance and optimize campaigns to improve acquisition, engagement, retention, conversion, streaming, sales, and revenue.
• Forecast project marketing and sales budgets, coordinate with artist teams and label partners, and collaborate with the Digital Business lead on DSP pitches.

Requirements

• Experience running multifaceted and innovative marketing campaigns, particularly in content marketing, artist development, and audience growth.
• Strong creative skills in developing content and messaging that reflect artist identity and engage audiences.
• Strong understanding of digital marketing, social media, content, and the streaming landscape.
• Ability to work in a fast-paced digital environment, learn new technologies and industry trends, and adapt strategies.
• Creative, confident, proactive, autonomous, collaborative, and relationship-driven communicator.
• Passion for music and supporting local talent.

Culture & Benefits

• Opportunity to join a global, collaborative community of music professionals.
• Modern office environment designed to support effective work.
• Professional growth and development investment.
• Opportunity to contribute to social impact, diversity, equity, and inclusion initiatives.
• Inclusive equal-opportunity workplace.