4 дня назад
Senior Marketing Strategist (CRO)
Вакансия из Hirify Global, списка международных tech-компанийДля мэтча и отклика нужен Plus
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Marketing Strategist (CRO): Developing and optimizing customer acquisition funnels and landing pages for North American partners with an accent on market research, experimentation, and data-driven conversion improvement. Focus on planning A/B testing roadmaps, generating CRO hypotheses, analyzing campaign performance, and applying AI to marketing research and automation.
Location: Remote - Global, Central & Eastern Europe
Company
provides IT-enabled, data-driven marketing and customer acquisition solutions for large North American partners.
What you will do
- Conduct market, audience, and competitor research for new and existing clients.
- Develop landing page concepts and customer acquisition funnels.
- Generate, prioritize, and document CRO hypotheses and manage A/B testing roadmaps.
- Analyze landing page and campaign performance and translate findings into actionable optimization plans.
- Collaborate with Copywriters, Designers, Video Producers, IT, Media Buyers, and Analytics specialists.
- Identify winning strategies, scale them across clients and industries, and maintain the CRO knowledge base.
Requirements
- 5+ years of experience in Performance Marketing, CRO, Digital Marketing, or Growth Marketing.
- Strong understanding of customer acquisition funnels, landing page optimization, and A/B testing.
- Ability to interpret marketing data and make data-driven decisions.
- Strong analytical, problem-solving, project management, organizational, and communication skills.
- Experience collaborating with cross-functional teams and using AI tools for marketing research and automation.
- Proficient English language skills and availability for the stated remote geography.
Nice to have
- Experience in Home Improvement or lead generation.
- Experience with Meta, Google Ads, Native Advertising, or YouTube.
- Knowledge of UX principles and conversion optimization.
- Familiarity with Tableau, GA4, Microsoft Clarity, Hotjar, or similar analytics tools.
Culture & Benefits
- Remote-first work with flexibility to choose a productive working environment.
- Paid time off and unlimited sick days.
- Support for workshops, online courses, conferences, and certifications.
- Coverage for home-office equipment and furniture, plus co-working space costs.
- Medical expense reimbursement, including dental and psychological support.
- Well-being programs, team activities, and annual retreats.
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