Creative Strategist (Marketing)

Location: Mexico City, Mexico. The role focuses on supporting teams and collaboration in Mexico City; the engagement is remote-friendly, but the posting does not define a specific remote or office attendance arrangement.

Company

Canva is a design platform building products and marketing experiences that help people create and communicate visually.

What you will do

• Lead the full creative cycle across research, briefing, production, performance review, and weekly sprint planning.
• Analyse performance dashboards to identify winning patterns, diagnose underperformance, and define actionable creative direction.
• Direct and collaborate with video editors, designers, writers, and local creators across Meta, TikTok, YouTube, and emerging channels.
• Apply Mexican audience insights, regional trends, and platform dynamics to create culturally relevant storytelling.
• Partner with media buyers, data science, and the LatAm Growth Marketing Lead to connect creative insights with measurable business outcomes.
• Drive CRO initiatives and use AI tools for ideation, research, asset generation, and analysis.

Requirements

• Experience in growth or performance marketing with a strong focus on creative strategy.
• Hands-on experience with Meta, TikTok, and YouTube.
• Ability to lead structured creative testing and sprint frameworks and turn results into clear briefs.
• Strong creative judgement and understanding of scalable hooks, formats, and concepts.
• Fluent Spanish and English, with strong awareness of tone, nuance, and cultural resonance for Mexican audiences.
• Experience briefing, directing, and iterating with creative talent, plus confidence using dashboards and analytics tools.

Culture & Benefits

• 12-month contractor engagement with full-time hours.
• Flexible, remote-friendly ways of working are supported, with this role focused on Mexico City.
• Work with Canva’s LatAm Marketing group on culturally resonant marketing across Latin America.
• All interviews are conducted virtually.

Hiring process

• Contractor engagement decisions are based on experience, skills, and passion.
• Applicants should provide their pronouns and mention any reasonable interview adjustments needed.