Senior Retail Marketing Strategist

Location: Vancouver, Washington, United States of America

Salary: $130,700–$205,200 USD annually, with additional bonus and/or equity opportunities for United States of America candidates only.

Company

hirify.global develops and markets print hardware, supplies, services, and related digital solutions for consumers and small businesses.

What you will do

• Define global packaging strategy across hardware, supplies, and services, including messaging hierarchies, portfolio navigation, visibility, and claims guidance.
• Establish standards for communicating services, subscriptions, the hirify.global app, and AI-enabled features through packaging.
• Develop retail and e-commerce strategy frameworks, playbooks, POS standards, comparison tools, and retail storytelling guidance.
• Translate shopper journey insights into strategies that improve clarity, comparison, premium perception, and conversion.
• Create strategic briefs and market activation guidance that support consistent global execution with local flexibility.
• Partner with Insights and market teams on concept testing, packaging comprehension, shelf navigation, claims hierarchy, shopper journey research, and retail performance analysis.

Requirements

• 12+ years of marketing experience focused on retail, packaging, or shopper marketing.
• Strong background in consumer goods and retail execution.
• Experience translating product and portfolio strategy into customer-facing communication frameworks.
• Deep understanding of shopper behavior across physical retail, e-commerce, and unassisted purchase journeys.
• Experience developing strategic briefs, frameworks, playbooks, and standards across global organizations.
• Strong collaboration, influence, ambiguity-management, and strategic problem-solving skills.

Culture & Benefits

• Health, dental, and vision insurance.
• Long-term and short-term disability insurance, life insurance, and an employee assistance program.
• Flexible spending account.
• 4–12 weeks of fully paid parental leave based on tenure.
• 11 paid holidays plus flexible paid vacation and sick leave.