3 дня назад
Senior Content Analyst
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Senior Content Analyst (SEO/Content Strategy): Developing and executing content strategies for marketing channels, digital media, and SaaS publications with an accent on SEO, keyword analysis, editorial planning, and brand consistency. Focus on producing and editing varied content, managing agency output, collaborating with designers, and defining KPIs to measure content effectiveness.
Location: Mexico City, Mexico
Company
is a conversational AI platform that helps businesses connect with customers across WhatsApp, Instagram, Facebook, and webchat through automated and human-assisted interactions.
What you will do
- Develop and execute content strategies for email, advertising, PR, SEO, GEO, blogs, social media, newsletters, whitepapers, case studies, and guides.
- Plan editorial calendars and create consistent content aligned with marketing, sales, brand positioning, and business goals.
- Manage digital agency content related to company services.
- Produce press releases, interview materials, and featured articles for digital media, industry blogs, and SaaS publications.
- Collaborate with graphic designers and other creatives to ensure content meets brand standards.
- Define KPIs and evaluate content performance.
Requirements
- Bachelor’s degree in Communications, Marketing, Journalism, or a related field.
- At least 3 years of experience in digital content creation and/or brand leadership.
- Knowledge of SEO and keyword analysis, plus experience creating content plans.
- Exceptional writing and editing skills with the ability to adapt to different tones and styles.
- Basic graphic design skills or familiarity with Photoshop, Canva, or similar editing tools.
- Advanced English, creativity, strategic thinking, strong organization, communication, initiative, and autonomy.
Culture & Benefits
- Work with a team focused on innovation in conversational AI and customer communication.
- Collaborate across content, design, creative, marketing, sales, and external agency functions.
- Operate in an environment that values continuous learning, initiative, and independent work.
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