Content Specialist

Location: Hyderabad, India

Company

hirify.global operates in the life sciences and healthcare content domain.

What you will do

• Develop, write, and refine content for emails, landing pages, advertisements, campaign materials, social media, and ecommerce products.
• Create structured product descriptions, value propositions, and supporting content that improve product discovery, usability, and conversion.
• Execute campaign content from briefs and timelines while maintaining accuracy, consistency, and alignment with brand voice.
• Build reusable content modules and maintain organized repositories with appropriate version control and content standards.
• Set up automated content workflows, including audience segmentation, dynamic content, nurture journeys, and personalized delivery based on user behavior and lifecycle stage.
• Adapt content for LinkedIn, Facebook, and thought leadership initiatives, using feedback and performance insights to improve results.

Requirements

• Bachelor’s degree in Marketing, Communications, Life Sciences, or a related field.
• 2–5 years of experience in digital content creation or ecommerce content.
• Experience with pharmaceutical, healthcare, or scientific content.
• Strong understanding of SEO, GEO, AEO, and content optimization for digital discovery.
• Experience writing for multiple formats, including campaign content, emails, landing pages, and ecommerce or product content.
• Ability to manage multiple deliverables, collaborate across teams, and work with minimal supervision.

Nice to have

• Experience with ecommerce content optimization and product-led storytelling.
• Experience using AI-assisted content tools for generation, translation, or optimization.
• Familiarity with Google Analytics and SEO tools such as SEMrush.
• Knowledge of Acquia DAM, Salesforce Journey Builder, dynamic content rendering, and real-time personalization logic.
• Experience in agency or cross-functional marketing environments.

Culture & Benefits

• Individual contributor role with no supervisory responsibilities.
• Collaboration with digital marketing, business, design, communications, regional, agency, and freelance teams.
• Full-time position within the Digital Marketing team.