4 дня назад
Performance Marketing Manager I (Mobile Games)
80 000 - 105 000$
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Performance Marketing Manager I (Mobile Games) (User Acquisition): Managing and optimizing mobile performance marketing campaigns across major advertising platforms to grow game portfolios and improve profitability with an accent on budget management, acquisition partnerships, and creative testing. Focus on designing A/B and multivariate experiments, analyzing funnel and retention metrics, and coordinating cross-functional growth initiatives.
Location: Remote in Canada
Salary: $80,000–$105,000 USD annual base pay for candidates in British Columbia, plus potential equity, bonuses, and benefits.
Company
develops, publishes, and operates mobile, web, PC, and console games, including MONOPOLY GO!, Pokémon GO, and Stumble Guys.
What you will do
- Manage significant performance marketing budgets across multiple acquisition channels to maximize game growth and profitability.
- Develop, execute, and optimize mobile campaigns across Meta, Google, TikTok, DSP and SDK networks, CTV, and influencer marketing.
- Build marketing partnerships, source new acquisition partners, and develop innovative solutions for user growth.
- Design A/B and multivariate tests, evaluate results, and present findings to cross-functional teams and leadership.
- Develop and test advertising creative concepts in collaboration with Marketing.
- Partner with Product, Ads, Data, and Creative teams on lifecycle marketing and portfolio growth.
Requirements
- 3–5 years of experience in media buying, user acquisition, or performance marketing.
- Bachelor’s degree in Economics, Mathematics, Marketing, Communications, Finance, Business Administration, or a related field.
- Strong analytical, communication, creative problem-solving, and attention-to-detail skills.
- Understanding of funnel conversion metrics, retention rates, LTV predictions, data architecture, and technical stacks.
- Ability to work independently, follow up on action items, take feedback, and present to leadership stakeholders.
- Strong proficiency with Excel.
Nice to have
- Direct experience in mobile user acquisition.
- Hands-on experience with Facebook Ads and/or Google Ads.
- Knowledge of emerging trends in mobile advertising and mobile apps.
Culture & Benefits
- Remote work arrangement in Canada.
- Healthcare and retirement benefits.
- Pet insurance, paid holidays, paid free days, and unlimited paid time off.
- Potential equity and bonus eligibility in addition to base pay.
- Diverse and supportive work environment with equal employment opportunities.
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