Senior Product Manager (CRM)

TL;DR

Senior Product Manager (CRM): Shaping intelligent CRM products and personalised customer communications for a global fashion e-commerce platform with an accent on customer engagement, lifecycle marketing, and data-driven experimentation. Focus on defining product strategy, building always-on testing capabilities, and using customer data to improve relevance, loyalty, and conversion.

Location: London, United Kingdom; the role is associated with the London headquarters.

Company

A global fashion e-commerce platform serving millions of customers across more than 100 markets, with a product-led technology organisation focused on scalable and personalised digital experiences.

What you will do

• Define and own the CRM product vision, strategy, and roadmap.
• Lead the development of intelligent, personalised customer communications across email and push channels.
• Build an always-on testing environment and improve measurement of incrementality and customer impact.
• Use customer research, data, experimentation, A/B testing, dashboards, and analysis to identify and validate opportunities.
• Partner with design, marketing, engineering, and business stakeholders to deliver engaging customer experiences.
• Track competitor and industry trends and translate insights into CRM product opportunities.

Requirements

• Proven Product Manager experience in e-commerce, fashion, or consumer-facing platforms.
• Strong experience launching 0-to-1, mobile-first products, preferably involving personalisation.
• Understanding of how enriched customer data supports relevant content and customer journeys.
• Experience working in agile, full-stack, cross-functional teams.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Hands-on familiarity with Power BI, Braze, Databricks, and Optimizely.

Culture & Benefits

• Product-led, autonomous environment focused on customer impact, experimentation, innovation, and evidence-based decision-making.
• Competitive salary, pension, private medical care, and performance-related bonus.
• 25 days of annual leave plus an additional celebratory day.
• Flexible benefits allowance and employee discount.
• Technology skills development programme and opportunities to attend industry events.
• Career development support, summer Friday hours, and access to office facilities and shuttlebus service where applicable.