Senior Product Manager (CRM)

Location: London, United Kingdom

Company

hirify.global is a global online fashion retailer serving more than 23 million active customers across over 100 markets through a technology-led ecommerce platform.

What you will do

• Define and own the CRM product vision, strategy, and roadmap.
• Develop intelligent, personalised customer communications across email and push notifications.
• Build an always-on testing environment and improve measurement of incrementality and customer impact.
• Use customer research, data, experimentation, A/B tests, dashboards, and analysis to identify opportunities and guide decisions.
• Partner with design, marketing, engineering, and other business functions to deliver engaging customer experiences.
• Track competitor and industry trends and share insights with the CRM organisation.

Requirements

• Proven Product Manager experience in ecommerce, fashion, or consumer-facing platforms.
• Experience launching 0-to-1, mobile-first products, ideally involving personalisation.
• Understanding of how enriched customer data supports relevant content and user journeys.
• Experience working in agile, full-stack, cross-functional teams.
• Strong analytical, problem-solving, communication, and stakeholder management skills.
• Familiarity with Power BI, Braze, Databricks, and Optimizely.

Culture & Benefits

• Product-led, collaborative environment with autonomy and a strong focus on customer impact, innovation, and evidence-based decision-making.
• Competitive salary, pension with matched contributions up to 5%, private medical care, and a discretionary performance-related bonus.
• 25 days of paid annual leave plus an additional birthday or celebratory day.
• Employee discount, flexible benefits allowance, career development opportunities, and access to the Tech Develops skills programme.
• Summer hours with 3pm finishes on Fridays during June, July, and August.
• London office facilities include a gym, subsidised canteen and café, and a shuttle bus from Watford station to Leavesden when applicable.