Product Manager II — Customer Data Platform & Marketing Technology (AI)

Location: Hybrid in Seattle, Washington, United States

Salary: $121,500–$188,500 annual

Company

hirify.global is a retail and ecommerce company operating customer-facing and marketing technology platforms.

What you will do

• Own the Customer Data Platform roadmap, including onboarding customer data sources, improving data quality and enrichment, and delivering platform enhancements.
• Manage relationships with the CDP provider and deep linking vendor, including business reviews, escalations, contract renewals, and roadmap alignment.
• Enable AI agents within the CDP by defining access controls and identifying use cases for data onboarding, analysis, and customer journey support.
• Support product feed connections to marketing and advertising platforms, ensuring data completeness, timeliness, and accuracy.
• Translate marketing and campaign needs into prioritized requirements, roadmaps, and quarterly plans with Engineering.
• Define and monitor KPIs such as data quality, latency, match rates, and feed accuracy, and lead root cause analysis.

Requirements

• At least 3 years of product management experience in a technology-driven environment or relevant technical or business experience.
• Bachelor's degree in business, marketing, computer science, or a related quantitative discipline.
• Working knowledge of customer data platforms, audience segmentation and activation, marketing feed management, and downstream marketing or advertising data flows.
• Strong technical understanding of software development principles, data pipelines, and APIs, with hands-on use of AI tools for prototyping.
• Experience managing vendors or partners and translating cross-functional business needs into clear technical requirements.
• Strong communication, judgment, analytical, and stakeholder-management skills.

Nice to have

• Experience with deep linking and attribution technologies such as Branch or AppsFlyer.
• Familiarity with Salesforce Marketing Cloud, Adobe Journey Optimizer, or similar marketing automation platforms.
• Experience with loyalty platforms, promotions or offer engines, personalization integrations, retail, ecommerce, or retail media.

Culture & Benefits

• Hybrid work environment with collaboration across Marketing, Customer Outreach, Engineering, and Analytics.
• Medical, vision, dental, retirement, paid time away, life insurance, and disability benefits.
• 401(k), PTO accruals, holidays, merchandise discounts, and employee assistance resources.
• Potential eligibility for performance-based incentives or bonuses, subject to applicable requirements.