Senior Advisor - Marketing Research & Insights

Location: Memphis, TN, or remote in the USA

Company

hirify.global is a mission-driven nonprofit supporting St. Jude Children’s Research Hospital and its work to cure childhood cancer.

What you will do

• Lead the design, execution, analysis, and reporting of complex qualitative and quantitative market research studies.
• Manage research initiatives supporting brand, fundraising, marketing, communications, and audience growth strategies.
• Develop programs covering brand health tracking, audience segmentation, creative and message testing, and donor and consumer behavior.
• Present findings and strategic recommendations to executive leadership, senior stakeholders, and board-level audiences.
• Partner with internal teams, vendors, agencies, and research partners to define business challenges and deliver research programs.
• Mentor team members and contribute to research best practices, talent development, budgeting, and vendor management.

Requirements

• Master’s degree in marketing research, business administration, statistics, data science, marketing, or a related field, or equivalent experience.
• 12+ years of progressive experience in market research, consumer insights, analytics, or a related function.
• Advanced expertise in qualitative and quantitative methodologies, including segmentation, tracking studies, concept testing, and brand equity research.
• Strong analytical skills with experience using SPSS or comparable statistical analysis software.
• Ability to translate complex research findings into clear recommendations for senior executives and lead enterprise-wide initiatives.
• Strong communication, presentation, stakeholder management, consulting, project management, and external partner management skills.

Nice to have

• Experience applying AI and machine learning to research, analytics, or insight generation.
• Experience with nonprofit, fundraising, healthcare, or mission-driven organizations.
• Knowledge of conjoint analysis, MaxDiff, behavioral science, ethnography, and customer experience research.

Culture & Benefits

• Medical, dental, and vision insurance plans.
• 401(k) retirement plan with a 7% employer contribution.
• Paid time off, maternity and paternity leave, infertility treatment support, and adoption assistance.
• Education assistance and enterprise learning and development programs.
• Equal employment opportunity workplace supporting a mission-driven environment.