Associate Manager, Influencer Marketing

Location: Camden, New Jersey 08103, United States

Salary: $92,900–$127,700 gross annual base salary

Company

Campbell’s is a food company with a portfolio of packaged food and snack brands, including Campbell’s, Prego, Rao’s Homemade, V8, Goldfish, Pepperidge Farm, and Snyder’s of Hanover.

What you will do

• Execute influencer marketing programs supporting brand awareness, engagement, conversion, and business goals.
• Translate brand objectives, consumer insights, and cultural trends into influencer briefs and campaign plans.
• Coordinate timelines, content reviews, product shipments, approvals, posting schedules, and campaign deliverables.
• Research creators and support outreach, briefing, negotiation, contracting, onboarding, and relationship management.
• Manage campaign budgets, agency and vendor coordination, payment details, usage rights, and operational tracking.
• Monitor creator culture, food trends, competitor activity, and emerging content formats to identify relevant opportunities.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.
• At least 4 years of experience in influencer marketing, social media marketing, creator partnerships, public relations, communications, brand marketing, or a related area.
• Strong organization, communication, collaboration, judgment, and stakeholder management skills.
• Ability to work with data and translate insights into recommendations.

Nice to have

• Experience executing influencer campaigns, including creator identification, briefing, content review, tracking, and reporting.
• Knowledge of Instagram, TikTok, YouTube, Pinterest, and emerging creator ecosystems.
• Familiarity with influencer contracts, usage rights, content licensing, and paid creator amplification.
• Experience in CPG, social commerce, shopper marketing, retail media, e-commerce, or food culture.
• Experience with CreatorIQ, Aspire IQ, Traackr, social listening, trend forecasting, audience insights, or competitive benchmarking tools.

Culture & Benefits

• Medical, dental, disability, accidental death and dismemberment, and life insurance benefits begin on the first day.
• Matching 401(k) plan with immediate vesting and enrollment from the first day.
• Unlimited sick time, paid time off, and holiday pay.
• Access to a fitness center, on-site daycare, and company store when working at headquarters.
• Employee resource groups and the Campbell’s Cares donation and volunteer matching program.