Senior Social Media Manager (Travel)

Location: United States

Salary: $90,000–$120,000 per year

Company

hirify.global operates a portfolio of high-growth digital businesses, including Lonely Planet, serving consumers and Fortune 100 clients through digital experiences and growth solutions.

What you will do

• Manage the daily publishing and strategic growth of Lonely Planet’s global social media channels across 10 accounts reaching more than 14 million travelers.
• Maintain a consistent brand voice across video scripts, social captions, and creative copy.
• Identify social media and travel industry trends to support timely content creation and audience development.
• Lead branded social campaigns end to end in partnership with sales and partnerships teams.
• Develop multimedia series and community engagement tactics aligned with channel KPIs and business objectives.
• Analyze social performance to test, iterate, and optimize content continuously.

Requirements

• 5–7+ years of experience in social media management and branded content, with a portfolio of previous work.
• Strong knowledge of platform-native storytelling, short-form video best practices, and creative copywriting.
• Strong video editing, photo curation, and copywriting skills for editorial and sponsored content.
• Ability to manage multiple campaigns and workstreams while maintaining attention to detail.
• Confidence in client-facing environments and ability to handle feedback professionally.
• Experience with project management and social media tools such as Sprout, Asana, Figma, Canva, DaVinci Resolve, or CapCut.

Nice to have

• Passion for the travel industry.

Culture & Benefits

• Health, dental, and vision insurance, plus life and short- and long-term disability insurance.
• Flexible spending accounts, holiday pay, and a 401(k) with company match.
• Flexible paid time off, with 20 days annually for full-time employees and an increase to 25 days after five years.
• Paid parental bonding benefit and employee assistance program.
• Inclusive workplace focused on diverse teams and equal employment opportunities.

Hiring process

• Expect live conversations with hirify.global teammates before an offer is made.
• Recruiting communication is conducted through official hirify.global or portfolio-company email addresses.