Senior Context Planner

Location: Brooklyn, NY; hybrid schedule with three days in the office and two days remote

Salary: $93,000–$110,000 annually for NY/CA locations; the range may vary by hiring location.

Company

hirify.global combines Translation, a creative solutions agency, with a software and services platform for independent creators, connecting artists and brands through culture, technology, and storytelling.

What you will do

• Lead Culture Compass development and translate audience networks, rituals, artifacts, and language into creative briefs.
• Develop communications frameworks, campaign ecosystems, phasing strategies, and integrated go-to-market plans.
• Identify cultural moments and translate research into actionable insights and recommendations.
• Develop talent filters and casting recommendations for creators, artists, and brand partners.
• Build narrative throughlines across social-first formats, non-traditional tactics, earned media, and UGC.
• Present strategic recommendations, collaborate across strategy, creative, production, and business leadership, and mentor associate and mid-level Context Planners.

Requirements

• 4–7 years of experience in a strategic position in an agency or brand environment.
• Strong communications planning, cultural insight, research, and strategic recommendation skills.
• Fluency across sports, music, entertainment, pop culture, creators, fandom, fashion, gaming, and internet behavior.
• Ability to work independently under tight deadlines, manage priorities, and adapt to changing needs.
• Strong presentation, collaboration, information design, and visual storytelling skills.
• Must be able to work in the Brooklyn, NY hybrid arrangement, with three days in the office.

Nice to have

• Four-year degree in Marketing, Advertising, or Business.
• Proficiency in Google Suite and Keynote; Mac proficiency is preferred.
• Experience with emerging platforms, social-first formats, creators, and cultural partnerships.

Culture & Benefits

• Entrepreneurial environment focused on resourcefulness, tenacity, creativity, and cultural impact.
• Collaboration across Translation, hirify.global, strategy, creative, production, and business teams.
• Bonus opportunities, stock options, and 401(k) match may be included in the overall compensation package.
• Hybrid work structure with two remote days each week.