1 день назад
UA Manager - Junior / Alternance (Paris) (Mobile Gaming)
40 000 - 44 000€
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
UA Manager - Junior / Alternance (Paris) (Mobile Gaming): Running and optimizing user acquisition campaigns for live mobile game titles across Meta, Google, TikTok, and AppLovin with an accent on cohort analysis, creative testing, and budget management. Focus on distinguishing meaningful performance signals from short-term noise, building reporting and monitoring systems, and progressively owning campaign budgets.
Location: Hybrid role based in the Paris region or requiring relocation there
Salary: €40,000–€44,000 gross annually for CDI; statutory scale for alternance
Company
is a mobile game publisher specializing in hyper-casual and hybrid-casual games, with more than one billion cumulative downloads.
What you will do
- Run and iterate user acquisition campaigns across Meta, Google, TikTok, and AppLovin.
- Analyze cohort performance in Looker and distinguish meaningful signals from short-term fluctuations.
- Brief and evaluate advertising creatives with the creative team and assess why concepts perform well.
- Build daily reporting and monitoring for assigned game titles.
- Take progressively greater ownership of campaign budgets as performance judgment develops.
Requirements
- 1–2 years of experience in performance marketing or user acquisition; strong internships count.
- Comfort working with numbers and interpreting metrics such as CPI and D7 ROAS.
- Basic Excel or SQL skills; Looker can be learned on the job.
- Demonstrated curiosity through something built, automated, analyzed, or written.
- Based in or moving to the Paris region.
Nice to have
- Experience in mobile gaming.
Culture & Benefits
- Direct mentorship from the Head of UA.
- Training across campaign structure, creative testing, and cohort analysis.
- Opportunity to own live game titles and manage real acquisition budgets.
- Work with a portfolio generating significant annual user acquisition spend.
Hiring process
- 15-minute introductory call.
- Analytical case focused on reasoning and decision-making.
- Interview with the Head of UA followed by an offer; the process takes approximately one to two weeks.
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