Copywriter - B2B (AI)

Location: London, United Kingdom; hybrid

Company

hirify.global designs, builds, and runs bespoke in-house agencies and marketing ecosystems for brands, partnering with more than 300 clients across 40+ countries as part of The Brandtech Group.

What you will do

• Develop original, on-brand copy for campaigns, video scripts, digital content, thought leadership, events, email campaigns, and long-form communications.
• Create conference and event materials for exhibition, sponsorship, and delegate-facing audiences.
• Lead tone-of-voice consistency, develop creative concepts and headlines, and recommend creative directions for B2B audiences.
• Research target audiences, products, competitors, and market context to inform brand voice and editorial guidelines.
• Collaborate with designers, motion specialists, account leads, and client stakeholders to develop integrated creative work.
• Use AI tools, build effective prompts, evaluate generated content critically, and break complex briefs into efficient, manageable steps.

Requirements

• Strong B2B and technical copywriting portfolio covering multiple formats.
• Experience writing thought leadership, sector-led editorial, or long-form content based on research, data, and complex subject matter.
• Experience with regulated industries, financial services, insurance, or similar, including compliance, substantiation, and legal review.
• Strong briefing, research, organisation, and project-management skills, with the ability to manage multiple concurrent projects and tight deadlines.
• Experience collaborating with designers, account leads, and client stakeholders in a creative environment.
• Practical experience using AI tools in copywriting or editorial workflows, including prompt-building and evaluation of AI-generated output.

Nice to have

• Experience with international campaigns, transcreation, or localisation.
• Formal degree or equivalent experience gained through work, study, volunteering, or self-directed learning.

Culture & Benefits

• Values include ambition, imagination, inspiration, continuous learning, and results focus.
• Commitment to an inclusive, pro-inclusive, and anti-racist working environment.
• Focus on sustainability through science-based emissions reduction targets and environmental goals.
• Fixed-term contract for 12 months.