Principal Experience Designer (AI)

Location: Tel Aviv, Israel

Salary: Compensation is based on experience and geographic location; the package may include base salary, annual cash bonuses, stock grants, and benefits.

Company

hirify.global develops software that helps innovators design and create buildings, vehicles, factories, and media.

What you will do

• Define the experience strategy and long-term design direction for a strategic area of hirify.global Forma.
• Develop construction-domain expertise and translate customer, product, business, and technology insights into priorities and strategic recommendations.
• Partner with Product Management and Engineering leaders to shape product strategy, roadmap decisions, and investment trade-offs.
• Connect workflows and customer journeys across products and teams, creating cohesive end-to-end experiences.
• Develop scalable experience frameworks, interaction patterns, workflow models, and design-system approaches.
• Shape responsible and understandable AI-powered experiences through customer journeys, prototypes, and detailed product solutions.

Requirements

• 8+ years of professional product design experience with complex SaaS, enterprise, or platform products.
• Portfolio demonstrating strategic thinking, systems thinking, strong design craft, and impact across complex product experiences.
• Experience defining experience vision and product direction, influencing senior stakeholders without formal authority, and working across multiple products or teams.
• Experience creating scalable experience frameworks, interaction patterns, or design-system solutions.
• Experience designing AI-enabled products or AI-assisted workflows using human-centered design principles.
• Advanced proficiency with Figma, prototyping tools, communication, facilitation, and modern product design workflows.

Nice to have

• Experience designing products for construction, AECO, or another complex, domain-rich industry.
• Experience with quarterly planning, portfolio prioritization, or strategic product-planning processes.
• Experience mentoring experienced designers and establishing design practices adopted across an organization.

Culture & Benefits

• Work with globally distributed design, Product, Engineering, and Research teams.
• Contribute to products intended to help build a better world.
• Compensation may include annual cash bonuses, stock grants, and a comprehensive benefits package.
• In-person onboarding and/or identity verification may be required.