Principal Product Manager - AI Assistant

Location: Remote in the United States or Ontario, Canada

Salary: $148,782–$185,977 USD annually, with potential additional bonus or on-target commission.

Company

hirify.global provides online marketing tools that help businesses, nonprofits, entrepreneurs, and individuals grow their online presence.

What you will do

• Lead the strategic roadmap for the AI Assistant as a core platform capability.
• Own the full product lifecycle, including feature definition, prioritization, and execution with engineering and design.
• Drive AI Assistant adoption and engagement by understanding SMB workflows and removing friction.
• Partner with marketing, sales, and customer success to communicate product value and competitive differentiation.
• Define success metrics and business cases for AI investments, focusing on customer acquisition, retention, and ROI.
• Represent the AI Assistant vision in company strategy sessions and mentor other product managers.

Requirements

• 8+ years of product management experience.
• At least 2 years owning AI- or ML-powered products in production.
• Experience taking products from good to best in class in competitive categories.
• Strong understanding of customer workflows, product adoption, engagement, and business outcomes.
• Ability to operate at the intersection of LLMs, UX, and business strategy without needing to build models directly.
• Excellent communication, data-driven decision-making, and experience leading or mentoring PMs.

Nice to have

• Experience with email marketing, marketing automation, or product-led growth.
• Technical background.
• Experience with growth initiatives such as onboarding, monetization, or retention.

Culture & Benefits

• Hybrid workforce model with remote work and access to office locations for collaboration, live training, and social activities.
• Health and welfare benefits, paid leave, and a competitive benefits package.
• Generous paid time off policy.
• Career development, coaching, stretch assignments, and professional development opportunities.
• Programs supporting diversity, inclusion, and employee learning.