1 день назад
Senior Creative Strategist, International (AI)
Мэтч & Сопровод
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Описание вакансии
Текст:
TL;DR
Senior Creative Strategist, International (AI): Building localized performance creative for international markets with an accent on campaign concepts, UGC video production, paid media testing, and culturally relevant adaptation. Focus on scaling repeatable creative pipelines, optimizing CTR, CVR, and nCAC, and developing compliant claim workflows across markets.
Location: Remote. Candidates based in or around the UK or Europe are preferred. The role operates asynchronously across multiple countries and time zones, with in-person offsites twice a year.
Company
develops convenient foundational nutrition products made from whole-food ingredients and delivered as daily gummy snack packs.
What you will do
- Set international creative strategy and generate concepts, briefs, and scripts for weekly paid media testing.
- Localize US creative and ship market-ready assets through a repeatable production pipeline.
- Transform creator footage into high-performing UGC video ads with strong hooks and pacing.
- Run data-driven testing across Meta, TikTok, YouTube, and Snap, iterating based on CTR, CVR, and nCAC.
- Develop culturally relevant market-specific concepts and support localized web and landing page creative.
- Establish the foundation for an international creative team, including recommendations for the first hire.
Requirements
- 4–7+ years of experience across creative strategy, performance design, and paid media, ideally with a DTC, subscription, or consumer brand.
- Experience localizing and shipping performance creative across multiple countries and languages.
- Demonstrated performance results tied to CTR, CVR, or nCAC.
- Hands-on video editing experience with CapCut, Premiere, or After Effects.
- Fluency in Figma and experience building modular, multilingual templates.
- Regular use of AI tools as a core part of the creative workflow.
Nice to have
- Experience in a regulated category or with advertising claim restrictions.
Culture & Benefits
- Fully remote, high-trust environment with asynchronous work by default.
- Collaboration across multiple countries and time zones.
- Twice-yearly in-person offsites.
- Competitive, market-benchmarked compensation that varies by experience and country of hire.
- Benefits coverage for employees and families, generous PTO, free products, and health and well-being perks.
- Strong emphasis on ownership, measurable impact, urgency, high standards, and work-life balance.
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