Performance Creative Designer (AI)

Location: Fully remote

Company

Recraft is an AI product company founded in 2022 that develops image-generation tools for professional designers, illustrators, and marketers.

What you will do

• Produce static, motion, and UGC-style paid advertising creative for Meta, Google, and TikTok.
• Own the creative testing pipeline from hypothesis formation and ad launch through performance analysis and iteration.
• Use hook rate, CTR, and other performance data to develop the next round of creative.
• Use Recraft Studio as the primary production tool and share product feedback with the product team.
• Maintain brandbook consistency while adapting creative for different placements and audiences.
• Collaborate with Performance Marketing, User Acquisition, Creative, and product teams.

Requirements

• 3+ years of experience creating performance and paid-acquisition creative.
• A portfolio of live ads with context about what performed well and why.
• Experience with both static and motion design using tools such as Figma, Photoshop, After Effects, Premiere, or CapCut.
• Strong understanding of hooks, the first three seconds, text hierarchy, platform specifications, and advertising policy limits.
• Hands-on experience using AI image or video tools in a production workflow.
• Ability to write ad headlines and hooks independently.

Nice to have

• Experience with design tools, creative SaaS, or developer tools.
• Vector or 3D design skills.
• In-house experience at a product company, preferably with a subscription product.
• Experience growing an audience as a creator or influencer on Instagram or TikTok.

Culture & Benefits

• Full-time contractor engagement with fully remote work.
• Ownership of the creative testing pipeline from hypothesis to iteration.
• Direct, measurable impact on a rapidly growing AI image and video generation product.
• Opportunity to define the performance creative function and establish its playbook.
• Direct collaboration across marketing, user acquisition, creative, and product teams.
• Open context sharing, direct feedback, and hands-on team support.