Senior Manager, Social Media – Vehicles (Automotive)

Location: Copenhagen Hub – Løvstræde, Denmark. Hybrid work with an average of 3 days per week in the office.

Company

hirify.global is a globally recognised product company creating play experiences and brand stories for children, families and enthusiast communities.

What you will do

• Define and execute the global social media strategy for the vehicles category, covering cars, motorsport and vehicle culture.
• Develop multi-platform content and campaign programmes for product launches and always-on storytelling.
• Turn product innovation and audience insight into platform-native social stories that engage vehicle enthusiasts.
• Build relationships with creators, communities, agencies and partners across vehicle culture.
• Establish reporting and performance optimisation frameworks linked to brand and business outcomes.
• Balance global consistency with local relevance across markets while identifying emerging trends and engagement opportunities.

Requirements

• Experience delivering global social media strategies for major brands or portfolios.
• Experience building successful multi-platform content and campaign programmes.
• Experience using social analytics and performance measurement to improve campaign outcomes.
• Experience influencing senior stakeholders and leading agency and creative partners in complex cross-functional environments.
• Professional experience in automotive, motorsport, mobility or vehicle enthusiast sectors, including engagement with enthusiast communities.

Nice to have

• Experience managing creator partnership programmes.
• Experience using social listening and community intelligence to shape strategy and content.
• Social media leadership experience in a specialist consumer passion category.

Culture & Benefits

• Work with the Global Social Media team within Product & Marketing Development and collaborate with local markets worldwide.
• Enhanced paid family care leave options.
• Life and disability insurance, wellbeing resources and community-building opportunities.
• Colleague discount from the first day and an eligible bonus scheme.
• Inclusive culture focused on creativity, curiosity, safety and belonging.