Marketing Lead (B2C Subscription Products)

#вакансия

Marketing Lead in Lucky Hunter. Fully remote (except Russia & Belarus).

ABOUT:
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A portfolio of profitable B2C subscription products, millions of users worldwide, and a team that treats growth like a product: every opportunity is tested, measured, and scaled only when the economics make sense.

TASKS:
• Define go-to-market strategies for both existing and new products.
• Discover and validate new acquisition channels and growth opportunities.
• Design, launch, and analyze growth experiments to identify what deserves to scale.
• Work closely with Product, Engineering, and Design to bring growth initiatives to market.
• Make decisions based on data, unit economics, and commercial impact rather than assumptions.

REQUIREMENTS:
• Experience growing international B2C subscription products.
• Proven track record of launching new growth initiatives from 0 to 1.
• Strong understanding of unit economics (CAC, LTV, payback period, contribution margin).
• Experience across multiple acquisition channels rather than a single marketing specialization.
• Active use of AI in day-to-day work to accelerate research, execution, and decision-making.
• Experience with the US market is a strong plus.

WE OFFER:
• USD 90 000-110 000 gross/year + revenue share.
• Fully remote (except Russia & Belarus).
• B2B contract.
• Learning budget for courses, conferences, books, and software.
• Health & wellbeing support.
• High ownership, fast decision-making, and a culture built around experimentation.

CONTACTS:
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