2 дня назад
Content Writer (B2B Technology)
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Content Writer (B2B Technology): Crafting high-conversion narratives, thought leadership, and client-facing campaigns for a global engineering firm with an accent on brand strategy, media relations, SEO, and full-funnel content. Focus on writing white papers and op-eds, securing earned media, optimizing content performance, and converting high-value technology leads.
Location: Ottawa, Canada
Company
Technologies is a global engineering firm delivering AI agents, custom software, application modernization, data platforms, cloud migrations, systems integration, and technical consulting.
What you will do
- Co-author and execute the brand and content strategy across major digital channels.
- Create proposals, brochures, targeted campaigns, and other client-facing collateral to attract and convert high-value leads.
- Build media relationships and pitch stories to journalists, technology bloggers, and industry influencers.
- Write white papers, op-eds, narrative-driven infographics, and social content focused on technology trends.
- Apply on-page SEO practices and optimize content for search intent and keyword integration.
- Track open rates, click-through rates, conversions, and other metrics to improve outreach and ROI.
Requirements
- 5+ years of experience in PR, content marketing, or journalism.
- Flawless English prose with the ability to write both authoritative thought leadership and conversational copy.
- Portfolio demonstrating successful email, blog, social media, and long-form campaign content.
- Strong understanding of SEO, search intent, keyword integration, and content optimization.
- Ability to manage multiple high-priority campaigns in a fast-paced environment with close attention to detail.
Nice to have
- Deep experience in B2B technology marketing.
Culture & Benefits
- Work on content for production-ready engineering and AI solutions.
- Contribute to a company with more than 500 successful product deployments worldwide.
- Support organizations ranging from startups to global enterprises with technology modernization and automation.
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