Manager, Content Strategy

Location: Hybrid, Mississauga, Canada — Meadowvale Office (HQ)

Salary: $110,000–$125,000 annually

Company

hirify.global delivers mobile and IoT device management solutions using leading technologies and collaborative agile teams.

What you will do

• Develop and execute content strategies aligned with business goals, marketing campaigns, and buyer-journey stages.
• Manage and produce video concepts and scripts, blogs, product, partner, customer, web, email, and social media content.
• Lead video strategy and production for YouTube and other digital platforms to increase visibility and qualified leads.
• Optimize content for SEO, brand voice, engagement, traffic, subscribers, and lead conversions.
• Use analytics, performance insights, industry trends, and AI-powered workflows to improve content efficiency and impact.
• Coach content creators and establish workflows, timelines, standards, and cross-functional collaboration with product marketing, demand generation, and creative production teams.

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field.
• 7+ years of experience in content strategy or digital marketing, preferably in the technology industry.
• Strong understanding of enterprise IT trends and experience with SaaS or EMM/MDM technology.
• Proven ability to create content that drives leads and supports demand generation.
• Expertise in video content creation and YouTube channel management, with excellent writing, editing, and storytelling skills.
• Experience with SEO, analytics tools, marketing automation platforms, and leading high-performing content teams.

Nice to have

• Experience with B2B SaaS marketing.
• Knowledge of social media best practices and emerging trends.
• Experience managing multiple projects and deadlines in a fast-paced environment.
• Experience with ClickUp, Asana, or a similar project management platform.

Culture & Benefits

• Opportunities for personal growth, continuous innovation, and learning new technologies.
• Work on complex projects with collaborative and agile teams.
• Global reach and collaboration with leading technology partners.
• Creative environment supporting new ideas, fresh perspectives, and measurable impact.