Senior Media Planner (Gaming)

Location: United States, San Mateo, CA; remote considered

Salary: $75–$100 USD per hour for Seattle-based candidates, with ranges varying by geographic location.

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, a Sony Group Corporation subsidiary delivering hardware, network services, and entertainment experiences worldwide.

What you will do

• Own end-to-end planning and activation for global paid media campaigns across hirify.global hardware and software.
• Translate approved strategies into tactical media plans across channels, markets, and audiences.
• Evaluate agency recommendations and optimize channel mix, audience planning, pacing, measurement, and campaign performance.
• Coordinate creative specifications, asset delivery, trafficking requirements, and landing page inputs for campaign launches.
• Lead agency engagement, stakeholder reviews, approvals, performance reviews, and campaign documentation.
• Improve planning workflows, operational scalability, communications, and risk management.

Requirements

• 8+ years of paid media, integrated media planning, or digital marketing experience.
• Experience managing large-scale global or multi-market paid media campaigns.
• Deep expertise in programmatic, paid social, paid search, online video, emerging media, and integrated digital/offline planning.
• Experience leading agencies and influencing media decisions across complex timelines, budgets, creative workflows, and approvals.
• Strong analytical, project management, communication, PowerPoint, and Excel skills.
• Demonstrated proficiency in using AI to improve productivity, analysis, decision-making, and work quality.

Nice to have

• Bachelor’s degree, MBA, or equivalent experience.
• Experience in a global matrix organization or in gaming, entertainment, technology, consumer electronics, streaming, or direct-to-consumer marketing.
• Experience with campaign localization, creative versioning, dynamic creative workflows, and process improvement.

Culture & Benefits

• Six-month contract supporting the Global Media team.
• Flexible remote arrangement with geographic pay variation.
• Medical, dental, and vision benefits are offered.
• Background checks are conducted at the offer stage.
• Inclusive and equal-opportunity workplace.