International Media Manager – LATAM (Gaming)

Location: São Paulo, Brazil (Hybrid); based in Brazil with regular attendance at the São Paulo office required

Company

A global technology and entertainment company behind the PlayStation brand, delivering gaming hardware, software, services, and network experiences to more than 100 million people.

What you will do

• Translate global media strategies into locally relevant plans and lead end-to-end campaign execution across LATAM, with a focus on Brazil and CASSA.
• Align audiences, channels, investment, budgets, timelines, and KPIs across the campaign portfolio.
• Lead local media agency relationships, including planning quality, performance, resourcing, reporting, optimization, budgets, and purchase orders.
• Build partnerships with local media owners and vendors to unlock value and innovation.
• Oversee campaign measurement and post-campaign analysis in partnership with Analytics teams.
• Connect global and local teams, share best practices, and support Brazilian and CASSA Commercial teams on retail media activity.

Requirements

• 8+ years of experience in media, marketing, or advertising; entertainment, gaming, or technology experience is preferred.
• Fluent English and Brazilian Portuguese, spoken and written, are required.
• Must be based in Brazil and able to regularly attend the São Paulo office.
• Strong understanding of media and retail landscapes across LATAM, especially Brazil, CASSA, and Mexico.
• Experience leading media agencies and cross-functional teams, delivering integrated multi-channel campaigns, and working in global or regional marketing environments.
• Expertise in digital media, including programmatic, paid social, search, campaign measurement, analytics, and optimization; demonstrated ability to leverage AI for productivity, analysis, decision-making, and work quality.

Nice to have

• Spanish language skills.
• Experience in entertainment, gaming, or culturally led marketing.
• Ability to balance global and local priorities and turn data into actionable insights.

Culture & Benefits

• Work across international markets, cultures, and time zones.
• Collaborate with Global Media, Campaign Management, Analytics & Insights, commercial, agency, and local market teams.
• Background checks are conducted at the offer stage for all new employees.
• Equal opportunity and inclusive employment practices are provided.