Senior Event Planner, Global Events & Activations (Gaming)

Location: San Mateo, California, United States; hybrid

Salary: $146,400–$219,600 USD annually, plus potential bonus and benefits.

Company

PlayStation is a technology and entertainment business delivering gaming hardware, network services, and interactive experiences to more than 100 million people.

What you will do

• Lead global event and activation initiatives from briefing and planning through production, rollout, live delivery, and post-campaign evaluation.
• Translate marketing objectives into actionable event plans supporting commercial goals, brand perception, and player engagement.
• Collaborate with Games Marketing, Brand and Hardware Marketing, Studios, Partnerships, PR, Social, Influencer, and Territory Marketing teams.
• Develop event briefs and guide agencies through concept development, programming, production, and delivery.
• Manage agencies, suppliers, budgets, statements of work, schedules, technical operations, and onsite execution.
• Define KPIs, lead post-event reporting, and recommend improvements to future global campaigns.

Requirements

• Approximately 8 or more years of relevant experience in experiential marketing, events, or production within gaming, entertainment, media, or technology.
• Experience leading global experiential campaigns from strategy and creative development through production, rollout, and evaluation.
• Strong integrated marketing, stakeholder management, and agency management skills.
• Commercial and production expertise, including budgets, suppliers, governance, risk assessments, and Health & Safety requirements.
• Ability to balance strategic thinking and creative ambition with operational feasibility, timelines, and business priorities.
• Clear, confident communication skills, including presenting to senior leadership and supporting onsite delivery.

Culture & Benefits

• Hybrid working policy with collaboration based in San Mateo.
• Medical, dental, and vision coverage.
• Matching 401(k), paid time off, and wellness program.
• Employee discounts on Sony products.
• Potential eligibility for a bonus package.

Hiring process

• Background checks are conducted at the offer stage and may include criminal background checks for some roles.