International Media Manager – LATAM (Gaming)

Location: São Paulo, Brazil (Hybrid); must be based in Brazil and able to regularly attend the São Paulo office

Company

hirify.global is the gaming and entertainment brand of Sony Interactive Entertainment, delivering hardware, software, network services, and entertainment experiences worldwide.

What you will do

• Translate global media strategies into locally relevant plans and activations across LATAM, with a focus on Brazil and CASSA.
• Lead end-to-end planning and delivery of integrated, multi-channel campaigns across the hirify.global portfolio.
• Manage local media agency relationships, including performance, resourcing, budgets, purchase orders, and accountability.
• Oversee campaign measurement, post-campaign analysis, testing, optimization, and actionable insight development.
• Connect Global Media, local marketing, Commercial, Analytics & Insights, and agency teams to align priorities and execution.
• Partner with Brazilian and CASSA Commercial teams on retail media activity.

Requirements

• 8+ years of experience in media, marketing, or advertising.
• Fluent English and Brazilian Portuguese, spoken and written, are required.
• Must be based in Brazil and able to regularly attend the São Paulo office.
• Strong understanding of the media and retail landscape across LATAM, especially Brazil, CASSA, and Mexico.
• Experience leading media agencies and cross-functional teams in global or regional marketing environments.
• Expertise in digital media, including programmatic, paid social, search, campaign measurement, analytics, optimization, and AI-enabled productivity.

Nice to have

• Experience in entertainment, gaming, or culturally led marketing.
• Spanish language skills.
• Experience balancing global and local priorities across teams, cultures, and time zones.

Culture & Benefits

• Work in a collaborative international environment connecting global and local teams.
• Contribute to hirify.global campaigns across hardware, software, services, peripherals, and third-party marketing.
• Inclusive workplace committed to diversity, equal opportunity, and employee empowerment.
• Background checks are conducted at the offer stage for new employees.