Sr Decision Scientist (Adobe Analytics)

Location: Texas, United States

Salary: $145,000–$155,000 per year, plus potential discretionary bonus.

Company

Fractal is a strategic AI partner to Fortune 500 companies, focused on using analytics and intelligence to improve enterprise decision-making.

What you will do

• Map the complete acquisition funnel from prospect discovery through product issuance using Adobe Analytics and clickstream data.
• Analyze user paths, abandonment patterns, behavioral bottlenecks, technical errors, and stage-to-stage transitions.
• Build advanced segments and cohort models to compare conversion and drop-off patterns across user behaviors and prospect groups.
• Design multi-touch attribution models to evaluate how digital interactions and funnel stages contribute to acquisition.
• Create funnel health, real-time monitoring, and clickstream dashboards with anomaly alerts and actionable visualizations.
• Translate findings into prioritized optimization recommendations, A/B tests, and quantified conversion and ROI estimates.

Requirements

• 5+ years of hands-on experience with Adobe Analytics, including eVars, props, events, custom variables, segments, virtual report suites, processing rules, classifications, pathing, funnel, and flow analysis.
• 5+ years of experience analyzing raw clickstream or event-level behavioral data, including JSON event streams, sessionization, user flows, funnels, and behavioral segmentation.
• Strong SQL skills and proficiency in Python, R, or a similar programming language for data manipulation, statistical modeling, and automation.
• Experience with A/B testing, statistical significance, causality, experiment design, data quality validation, and Adobe Analytics APIs or data feeds.
• Experience with Tableau, Looker, Power BI, or similar data visualization tools.
• Ability to collaborate across product, marketing, operations, and technology teams and communicate technical findings to non-technical audiences.

Nice to have

• Experience in financial services or insurance, including member acquisition, onboarding, or regulatory contexts.
• Knowledge of digital marketing, workflow integration, and connections between digital systems and business processes.

Culture & Benefits

• Full-time employee benefits include health, dental, vision, life insurance, and disability plans.
• 401(k) eligibility begins after 30 days of employment.
• 11 paid holidays and 12 weeks of parental leave.
• Flexible “free time” PTO policy for vacation and sick time.