Ecommerce Manager (Europe) | Cult Beauty

Location: UK, Manchester

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition retailers, owned brands, and marketplaces, including Cult Beauty.

What you will do

• Own sales forecasts, trading budgets, calendars, and reforecasting for Cult Beauty’s Non-UK territories, with a primary focus on EU markets.
• Manage end-to-end website and app trading execution, including merchandising, pricing, promotions, content activation, campaign launches, and site health checks.
• Plan and prioritize CRO and test-and-learn initiatives across the customer journey, partnering with CRO, UX, and Technology teams on A/B and multivariate testing.
• Monitor revenue, gross profit, and KPI performance; investigate fluctuations and recommend corrective trading actions.
• Collaborate with marketing, buying, merchandising, CRM, data, CRO, and Technology teams to improve traffic quality and conversion.
• Line manage and develop 1–2 Ecommerce Executives while supporting the wider Non-UK growth strategy.

Requirements

• Proven ecommerce trading experience, ideally in beauty, fashion, or another fast-paced online retail environment.
• Experience with planning, forecasting, budget or P&L management, and performance reporting.
• Hands-on experience with website and app trading execution and merchandising.
• Experience designing and running test-and-learn or CRO programs, with a strong analytical mindset.
• Confident use of web analytics platforms such as Google Analytics and strong Excel skills.
• Strong communication, stakeholder management, commercial judgment, and ownership; prior line management, mentoring, or coaching experience is preferred.

Nice to have

• Experience working with or exposure to EU ecommerce markets and consumer behavior.
• Knowledge of EU retail calendars, localized campaign planning, and regional competitors.
• Familiarity with EU payment methods such as iDEAL, Klarna, and Sofort.
• Awareness of EU ecommerce regulations, including GDPR and consumer rights requirements.

Culture & Benefits

• Access to bespoke development programs and an upskilling program delivered with an external training provider.
• 25 days of annual leave plus bank holidays, a birthday day off, enhanced parental pay, compassionate leave, and volunteer leave.
• Access to an in-house GP, a 24/7 Bupa Employee Assistance Programme, an onsite gym, and onsite physiotherapy.
• Salary-sacrifice savings on personal technology, a subsidized bus pass from Manchester City Centre, and staff discounts on hirify.global brands.
• Onsite staff shop, anniversary gifts, and an employee referral reward of up to £1,000.