12 часов назад
Head of Growth (Remote)
4 000 - 6 500€
Мэтч & Сопровод
Для мэтча с этой вакансией нужен Plus
Описание вакансии
Текст:
TL;DR
Head of Growth (Remote) (DTC health and wellness): Building and scaling user acquisition for a personalized sleep coaching and supplement subscription with an accent on paid social, creative performance, and full-funnel conversion optimization. Focus on scaling Meta and new acquisition channels, solving creative fatigue and channel saturation, and improving ROAS, CAC, payback period, and LTV while growing the marketing team.
Location: Fully remote; working hours must align with an EU time zone, with occasional travel to the Vilnius HQ.
Salary: Gross €4,000–€6,500 per month.
Company
Go Health is a new venture preparing to launch a holistic sleep solution combining a proprietary supplement with personalized coaching to improve sleep quality and combat insomnia.
What you will do
- Own the user acquisition strategy and define the go-to-market roadmap for the launch.
- Scale Meta while maintaining strong unit economics and test TikTok, YouTube, Google Search, Amazon, and App Store Search.
- Lead creative strategy, messaging, hooks, formats, and testing velocity to improve campaign performance.
- Optimize the full acquisition funnel, including quiz flows, landing pages, and the subscription conversion journey.
- Monitor ROAS, CAC, LTV, payback period, and cohort performance to guide scaling decisions.
- Work hands-on during the initial launch and build the marketing team as the business grows.
Requirements
- Hands-on experience scaling consumer e-commerce and subscription products through high-growth stages.
- Deep performance marketing expertise, especially paid social and substantial Meta budget management.
- Experience launching and scaling acquisition channels beyond Meta.
- Strong understanding of the conversion journey from first impression to paid subscriber.
- Ability to guide creative teams using data and a strong instinct for high-performing creative.
- Strong analytical skills across ROAS, CAC, LTV, payback period, and cohort performance, plus experience leading marketing teams.
Culture & Benefits
- Fully remote work with EU time-zone alignment and occasional travel to the Vilnius HQ.
- Health insurance after probation, an on-site physiotherapist, office gym, and fitness classes.
- Seven extra days off, plus three days for weddings.
- €1,100 annual budget for coaching, mentorship, training, conferences, courses, subscriptions, and books.
- Opportunity to contribute to impact across 30+ brands worldwide and potentially step into a co-founder role.
- Additional conditions vary based on residence location.
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