Editorial & Content Lead (Beauty Ecommerce)

Location: UK, London

Company

hirify.global is a global ecommerce group operating beauty and sports nutrition retailers and brands, including LOOKFANTASTIC, Myprotein, ESPA, Perricone MD and Cult Beauty.

What you will do

• Own and evolve the editorial strategy across Lookfantastic’s Content Hub, YouTube, expert-led content and emerging AI discovery experiences.
• Build editorial roadmaps, guidelines, governance and quality standards across campaigns, launches, seasonal moments and evergreen content.
• Develop Content Hub topic clusters, optimise content journeys and improve topical authority, UX, quality and discoverability.
• Define scalable YouTube formats and work with production teams to deliver educational, inspiring and entertaining video content.
• Lead the Generative Engine Optimisation approach, structuring content for AI retrieval, entity recognition, authority and citation.
• Lead and develop the Editorial Content Creator/Producer and Copywriter while collaborating with SEO, Social, PR, Creative, Product, CRM and Commercial teams.

Requirements

• Significant experience leading editorial or content strategy in digital publishing, ecommerce, media or consumer brands.
• Strong understanding of SEO, content strategy and organic growth.
• Experience developing a YouTube or video content strategy.
• Understanding of AI search and Generative Engine Optimisation.
• Exceptional editorial judgement, storytelling, leadership, coaching and stakeholder management skills.
• Data-driven, test-and-learn approach to content optimisation.

Nice to have

• Experience in beauty, wellness, fashion or lifestyle.
• Digital PR and authority-building experience.
• Experience with GA4, Google Search Console, Semrush, Ahrefs or similar tools.
• Experience using AI tools to improve content workflows.
• Understanding of beauty culture, creators and changing audience behaviours.

Culture & Benefits

• Access bespoke career development programmes and an upskilling programme delivered with an industry training provider.
• 25 days of annual leave plus bank holidays, a birthday day off and options to buy back up to three additional days.
• Enhanced maternity and paternity pay, up to 10 days of compassionate leave and volunteer leave after 12 months.
• Virtual appointments with an in-house GP, a 24/7 Bupa Employee Assistance Programme and access to a company physiotherapist.
• Salary sacrifice savings on personal technology and up to 50% staff discounts on hirify.global brands.

Hiring process

• Reasonable adjustments are available during the recruitment process.
• Applications are generally reviewed within 14 days.