E-commerce Content Executive

Location: Hybrid role requiring on-site work three days a week at the HQ in Brighton, United Kingdom; the remaining two days may be worked on-site, remotely, or from home. Periodic domestic and international travel may be required.

Company

hirify.global is a fashion and lifestyle brand focused on inclusive products and an engaging online shopping experience.

What you will do

• Manage day-to-day website content across Shopify and digital customer touchpoints, including landing pages, collections, navigation, promotional messaging, and campaign assets.
• Plan and execute homepage merchandising, product stories, collections, seasonal launches, and product drops in collaboration with Merchandising, Buying, Marketing, CRM, and Creative teams.
• Manage onsite search, product sorting, collection merchandising, filters, and navigation to improve product discovery and customer engagement.
• Support SEO activity by optimizing collection and landing pages, meta descriptions, alt text, and other onsite content in partnership with an SEO agency.
• Analyze homepage, campaign, and landing-page performance using GA4, Shopify Analytics, and other ecommerce tools; own the content A/B testing program.
• Audit website accuracy, report issues, support trading activity during peak periods, and contribute to ecommerce projects and competitor reviews.

Requirements

• Experience in an ecommerce, digital content, or online retail environment.
• Experience using Shopify or a similar ecommerce platform.
• Strong understanding of website content management, digital merchandising, SEO principles, and content optimization.
• Excellent written communication, strong attention to detail, and the ability to manage multiple projects and deadlines.
• Commercial awareness and confidence using data to make content recommendations.
• Strong Microsoft Office skills, particularly Excel, with the ability to work at pace and adapt to changing priorities.

Nice to have

• Fashion or lifestyle ecommerce experience.
• Experience with GA4, Shopify Analytics, Google Search Console, SEO tools, onsite search, or merchandising tools.
• Basic knowledge of HTML or Shopify Liquid.

Culture & Benefits

• Inclusive and supportive working environment.
• Full-time schedule of 37.5 hours per week, Monday to Friday, between 08:00 and 18:00.
• Increased holiday allowance based on tenure and Summer Fridays with an early finish.
• One paid YOU Day and one paid volunteer day each year.
• Flexible benefits platform, Employee Assistance Programme, staff discount, and 5% employer pension contributions.