Senior Analyst, Marketing Effectiveness (Marketing Data Science)

Location: Remote, United States

Salary: $107,840–$134,840 annual base salary, with potential bonus eligibility.

Company

hirify.global operates Sephora, a beauty retail business focused on inclusive customer experiences and data-driven marketing effectiveness.

What you will do

• Develop and analyze Marketing Mix models to evaluate marketing effectiveness and optimize investment.
• Manage day-to-day marketing analytics activities, including data delivery, operational analysis, interpretation, and stakeholder alignment.
• Define requirements for scalable data pipelines supporting Marketing Mix Models and other marketing analytics use cases.
• Monitor data quality and collaborate with data engineering to resolve pipeline issues.
• Design forecasting, experimentation, and advanced analytics solutions based on business objectives.
• Translate complex analytical findings into actionable recommendations and executive engagement materials.

Requirements

• 3–5 years of analytics experience focused on data analysis, interpretation, and insight delivery.
• Experience with Marketing Mix Modeling, regression models, or time series models.
• Experience in paid media marketing or analytics, with knowledge of programmatic, paid social, paid search, affiliate, or video channels.
• Proficiency with SQL and R and/or Python for extracting, manipulating, and analyzing large datasets.
• Strong communication and storytelling skills for explaining complex findings to diverse audiences.
• Ability to collaborate cross-functionally, manage ambiguity, prioritize work, and maintain strategic focus.

Culture & Benefits

• Inclusive workplace committed to diversity, belonging, and respect.
• Reasonable accommodations are available for applicants with disabilities or other medical conditions.
• Benefits may depend on job classification and length of employment.
• Potential eligibility for bonuses in addition to base salary.