Product Marketing Manager (AI)

Location: Amsterdam, North Holland, Netherlands; full-time and in-office at the Amsterdam HQ. Includes an annual allowance of 30 work-from-anywhere days.

Company

hirify.global operates a subscription platform for creators, designers, and crafters, offering a large commercial content library and AI-powered creative tools.

What you will do

• Own the end-to-end marketing process for new AI products, tools, features, and major product improvements.
• Work with Product teams to understand the roadmap, identify user benefits and use cases, and tier launches by importance.
• Define positioning, key messages, target audiences, launch briefs, required creative assets, educational content, and demonstrations.
• Coordinate Graphic Design, Motion Design, Video, Educational Content, social, PR, lifecycle, and other channel owners.
• Manage launch timelines, responsibilities, deadlines, and cross-channel distribution plans.
• Monitor launch performance, conduct post-launch reviews, and build scalable templates and playbooks.

Requirements

• At least 2 years of experience in product marketing, growth marketing, product management, or marketing project management, including cross-functional launches.
• Strong positioning, messaging, product storytelling, and customer-benefit communication skills.
• Strong project management and coordination skills across marketing channels and creative disciplines.
• Understanding of adapting product stories for different digital platforms and evaluating launches with performance data.
• High ownership, exceptional coordination, and confidence in driving decisions, assets, and deadlines.
• Excellent written and spoken English, strong interest in AI, and willingness to develop deep knowledge of generative AI products.

Nice to have

• Experience launching AI, SaaS, or consumer digital products and familiarity with generative AI tools and models.
• Experience in high-frequency product shipping and tiered launch frameworks.
• Experience coordinating launches across organic social, creators, PR, lifecycle, and content.
• Experience building launch playbooks and scalable marketing processes.

Culture & Benefits

• Warm fresh lunch on office days.
• 30 work-from-anywhere days per year.
• 24 paid vacation days per year plus public holidays.
• Travel allowance through an NS card when living more than 10 km from the office.
• Company pension plan, events, and overseas trips.